IT595 Week 6

Topic: Visual Literacy

  • Johnson, J. (2010). Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules (1st ed.). Morgan Kaufmann. Ch. 1, 2, & 3
  • Krug, S. (2005). Don’t Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition (2nd ed.). New Riders Press. Ch. 1

The goal of this week is for all participants to become familiar with visual design principles and how they affect the way users react to and interact with both paper and digital media that you design and produce.


Asynchronous Activities on Blackboard Due Prior to Synchronous Class Meeting on 9/27

Due: Your post is due 9/24 at 7pm and your comments to other participants are due 9/26 at 7pm.

  1. Applications of visual design principles. Find 3 examples of electronic media and critique its visual design in relation to perceptual principles and principles related to structure that you read about for this week. Take a screen shot of the media you are going to critique and share it in the designated Blackboard Discussion. Then annotate the image with comments based on visual design principles and share that to the same discussion thread. The media you analyze can be anything that you are able to see on your computer or mobile devices such as iPod, iPhone, iPad, and Android devices and you are able to obtain a screen shot. Please find examples that will provide you with the opportunity to refer to as many principles as possible that include proximity, similarity, continuity, closure, symmetry, figure ground contrast, common fate, and structure. You will have to use a screen capture software and either the same software or another software that will let you annotate. A simple approach would be to import your JPEG screen capture image to a word processor and annotate in it, or convert your image to PDF and annotate using the PDF reader Comment features. If you have access to other screen capture software you can most likely do the annotation within it. Here are some useful links to examine prior to deciding how you would go about grabbing the screen capture and making annotations.
  2. I am not an artist, how am I supposed to create media both electronic and non-electronic that is visually pleasing? Participate in this discussion in the designated Blackboard Discussion to reflect the title question. In your reflection you need to address how as an instructional/educational technologist you are responsible to accommodate to user visual literacy needs.

  3. Post comments to your assigned peers--Rotation C
    • Read posts of your assigned peers for all of the above discussions and provide your comments by 9/26 at 7pm. Your assigned peers are posted in Blackboard, follow Rotation C. Note, you are welcomed to provide comments to participants other than your assigned peers.

Synchronous Activities on 9/27 During Class Hours on Blackboard Collaborate

Discussion Material


  1. Logistical check in
  2. Breakout Room Discussions (Activity Description)
  3. Whole Class Discussions



  1. Individual check in with instructor as needed and individual work time for class.

Last Updated September 25, 2012